Raising funds for your start-up

A new start-up is looking at raising funds, let’s say the founder is happy to release 10% of equity, but how do they work out the value of each share, the number of shares issued & potential dilution?

Determining the value of each share in a new start-up when raising funding and releasing equity involves a few steps.

Here’s a general approach:

  1. Valuation Methodology: Choose a valuation methodology. Common methods include the Discounted Cash Flow (DCF), Comparable Company Analysis (CCA), and Risk Factor Summation (RFS).
    Each method has its own considerations and calculations.
  2. Financial Projections: Prepare financial projections for the start-up. This includes estimates of future revenues, expenses, and cash flows. These projections are crucial for the valuation process.
  3. Comparable Analysis: Research similar companies within the market space to understand their valuations. This helps in benchmarking and determining a competitive valuation range.
  4. Investor Expectations: Consider what return on investment potential investors might be seeking. This can influence the valuation as well.
  5. Calculate Valuation: Once you have financial projections and comparable analysis, you can use the chosen valuation method to calculate the overall company valuation.
  6. Equity Stake Calculation: Since the start-up is willing to release 10% of equity, you can calculate the value of that 10% equity stake based on the calculated valuation.
  7. Per-Share Value: Divide the value of the 10% equity stake by the total number of shares (both existing and new shares to be issued) to get the value per share.

How to calculate the number of shares to issue…

To calculate the number of shares to be issued when a start-up is looking to release a certain percentage of equity (in this case, 10%), you can follow these steps:


Determine the Total Valuation:
Calculate the total valuation of the company using the chosen valuation method, financial projections, and market analysis.

Lets say $7.3 Million

Calculate the Equity Portion: Calculate the value of the equity portion that will be released. This is simply the total valuation multiplied by the percentage of equity being released (in this case, 10%).

Determine the Value per Share: Divide the equity portion by the value per share to determine the number of shares to be issued.


Valuation $7.3 million

Number of Shares = Equity Portion / Value per Share

It’s important to ensure that the value per share is calculated accurately. This value can be derived from the valuation itself, divided by the total number of existing shares and the new shares to be issued.

For example, if the equity portion is 1 million and the calculated value per share is $1.50, then the number of shares to be issued would be:

Number of Shares = 1,000,000 / $1.50 = 666,667 shares


Remember, the total number of shares will be the sum of the existing shares and the new shares to be issued. The calculation should also consider potential dilution if the company issues more shares in the future.

Explain the dulution process

Dilution is a concept in finance that occurs when the ownership percentage of existing shareholders decreases due to the issuance of new shares. In the context of start-ups, dilution commonly happens when a company raises additional funding through equity financing, such as investment rounds.

Here’s how the dilution process works:

  1. Initial Ownership: When a start-up is founded, the founders and early investors own a certain percentage of the company’s shares. This percentage represents their ownership and control over the company.
  2. Issuing New Shares: When a start-up decides to raise more funding, it often does so by issuing new shares of stock. These new shares are usually sold to new investors or existing investors participating in the funding round.
  3. Impact on Ownership: The issuance of new shares dilutes the ownership of existing shareholders because the total number of shares has increased. The percentage ownership of existing shareholders decreases proportionally to the number of new shares issued.
  4. Dilution Formula: The dilution formula calculates the new ownership percentage after the issuance of new shares.

    It’s typically:

    New Ownership Percentage = (Existing Ownership Percentage * Existing Shares) / (Existing Shares + New Shares)

    Existing Ownership Percentage: The ownership percentage before the new shares are issued.

    Existing Shares: The total number of shares owned by existing shareholders before the new shares are issued.

    New Shares: The number of new shares being issued.

    Scenario:

    Let’s use the example you’ve provided: Existing Ownership Percentage is 10%.

    Let’s assume there are initially 1 million shares owned by existing shareholders. Now, the company is considering issuing an additional 500,000 new shares through a funding round.

    We can calculate the new ownership percentage after the issuance of new shares:

    New Ownership Percentage = (Existing Ownership Percentage * Existing Shares) / (Existing Shares + New Shares)

    New Ownership Percentage = (10% * 1,000,000 shares) / (1,000,000 shares + 500,000 shares) = (0.10 * 1,000,000) / 1,500,000 = 0.0667 = 6.67%

    So, after the issuance of 500,000 new shares, the new ownership percentage for existing shareholders would be approximately 6.67%.

    This illustrates how the ownership percentage of existing shareholders decreases as new shares are issued, leading to dilution. It’s important to note that dilution can have significant implications for founders, early investors, and later-stage investors, so careful consideration and negotiation of terms are essential.
  5. Protection Mechanisms: To mitigate dilution, certain protections can be put in place, such as anti-dilution clauses. These clauses adjust the conversion ratio of certain securities to protect investors from excessive dilution if the company issues shares at a lower price in the future.
  6. Importance of Valuation: The valuation of the company is a critical factor in dilution. A higher valuation means that a larger amount of funding can be raised while issuing fewer shares, which helps minimize dilution.

Furthermore

The total number of shares is the sum of the existing shares and the new shares being issued. In the scenario, you’re looking to calculate the total number of shares after releasing 10% equity with a known valuation of $7.3 million.

Let’s denote the total number of shares as “T” and the equity portion being released as “$730,000”. The value per share is still unknown. We can set up the equation as follows:

Equity Portion = Total Number of Shares × Value per Share

Given that the equity portion is $730,000 and you want to calculate the total number of shares, rearrange the equation to solve for the total number of shares:

Total Number of Shares = Equity Portion / Value per Share

Substitute in the given equity portion of $730,000 and the calculated value per share to find the total number of shares.

For example, if the value per share is $1.46:

Total Number of Shares = $730,000 / $1.46 = 500,000 shares

So, the total number of shares would be 500,000 shares.


It’s important for founders and investors to be aware of the potential for dilution and to negotiate terms that are favorable to their interests. Dilution can impact control over the company, decision-making power, and the potential returns upon exit or IPO.

Different types of startup equity

Start-up equity typically comes in different forms, each with its own characteristics and implications. Here are some common types of equity that start-ups might issue:

  1. Common Stock: This is the most basic form of equity ownership in a company. Common stockholders have voting rights and may receive dividends if the company declares them. They are last in line for payment in case of liquidation after debt holders and preferred stockholders.
  2. Preferred Stock: Preferred stockholders have certain privileges over common stockholders. They often have a fixed dividend rate and are prioritized in receiving payouts in case of a company’s liquidation or exit event. Preferred stock can also have conversion rights to common stock.
  3. Convertible Notes: Convertible notes are a form of debt that can be converted into equity at a later date, usually during a future funding round. They allow investors to provide funding to a start-up without setting a specific valuation. When the conversion occurs, the note converts to equity based on the valuation of the subsequent funding round.
  4. SAFE (Simple Agreement for Future Equity): A SAFE is a legal agreement that represents the right to purchase equity in a company at a future date, upon the occurrence of certain triggering events, such as a funding round. It’s a way for investors to provide capital to start-ups without determining an initial valuation.
  5. Stock Options: Stock options grant employees the right to purchase shares of the company’s stock at a predetermined price (the “strike price”) within a specified timeframe. Stock options are often used as a form of compensation for employees and are a way to align their interests with the company’s success.
  6. Restricted Stock Units (RSUs): RSUs are another form of employee compensation. They represent a promise to deliver company stock at a future date. Once the vesting requirements are met, the RSUs convert into actual shares of company stock.
  7. Employee Stock Ownership Plans (ESOPs): ESOPs are employee benefit plans that provide employees with ownership interest in the company. They can be used to incentivize employees and align their goals with the company’s performance.
  8. Founder’s Equity: This is the equity allocated to the founders of the company. Founders typically receive common stock or other types of equity as part of their ownership stake in the start-up.


It’s important to note that the exact terms and structures of equity can vary significantly based on the start-up’s specific circumstances, the preferences of investors, legal considerations, and other factors.

Start-ups often work closely with legal and financial experts to determine the most appropriate equity structure for their needs.

What is a Cap Table?

A cap table is a detailed record of a company’s ownership structure, outlining who owns how many shares and what type of shares they hold. It provides a snapshot of the equity ownership among founders, investors, employees, and other stakeholders. The cap table method uses this information to estimate the value of the company’s equity.

Steps to Value Startup Equity Using the Cap Table Method

  1. Gather Data: Collect information on all equity-related transactions, including the number of shares issued, stock options, convertible securities, warrants, and any other equity-related agreements.
  2. Calculate Pre-Money Valuation: Determine the valuation of the company before adding any new investments. This is known as the pre-money valuation.
  3. Calculate Post-Money Valuation: If you’re considering a new funding round, calculate the post-money valuation by adding the investment amount to the pre-money valuation. The post-money valuation reflects the total value of the company after the new investment.
  4. List Ownership Stakeholders: Create a list of all parties holding equity, including founders, investors, employees, and others. Specify the number of shares each party owns and the type of shares they hold (common, preferred, etc.).
  5. Calculate Ownership Percentages: Calculate the ownership percentage for each party by dividing the number of shares they hold by the total number of outstanding shares.
  6. Determine Share Price: Divide the post-money valuation by the total number of outstanding shares to get the per-share price.
  7. Calculate Equity Value: For each party listed on the cap table, multiply their ownership percentage by the post-money valuation. This will give you the value of their equity stake.
  8. Consider Dilution Effects: If there are convertible securities (e.g., convertible notes) or stock options, consider their potential impact on the cap table and how they might dilute existing equity holders.
  9. Scenario Analysis: Perform scenario analysis by adjusting variables like pre-money valuation, investment amount, and dilution to understand different outcomes and how they affect equity value.
  10. Verify and Review: Ensure that the cap table is accurate and up-to-date. Verify your calculations with legal and financial professionals to ensure accuracy and compliance.

The cap table method is a valuable tool for understanding the ownership structure of a startup and estimating the value of equity for various stakeholders.

How to value a startup’s equity using the cap table method

The cap table (capitalization table) method is a common approach to valuing a startup’s equity. It involves creating a table that outlines the ownership stakes and equity structure of the company. Here’s a step-by-step guide on how to value a startup’s equity using the cap table method:

  1. Gather Information: Collect information about the company’s ownership structure, including the number of shares issued, any preferred shares, convertible securities, stock options, and any other equity-related agreements.
  2. Identify Ownership Stakes: List all the parties who hold equity in the company. This includes founders, investors, employees, and anyone else with ownership. Specify the type and number of shares each party holds.
  3. Determine Pre-Money Valuation: Establish a pre-money valuation for the company. This is the value of the company before any new investment is added.
  4. Calculate Post-Money Valuation: If you’re considering a new investment round, calculate the post-money valuation by adding the investment amount to the pre-money valuation.
  5. Calculate Ownership Percentages: For each party listed on the cap table, calculate their ownership percentage by dividing the number of shares they hold by the total number of outstanding shares.
  6. Determine Share Price: Divide the post-money valuation by the total number of outstanding shares to determine the per-share price.
  7. Calculate Equity Value: For each party on the cap table, multiply their ownership percentage by the post-money valuation. This will give you the value of their equity stake.
  8. Consider Convertible Securities: If there are convertible securities like convertible notes or SAFEs, calculate their conversion impact on the cap table.
  9. Account for Vesting and Stock Options: If employees have stock options or RSUs, factor in the vesting schedule and potential dilution as these equity grants become fully vested and exercisable.
  10. Scenario Analysis: Perform scenario analysis by adjusting variables like pre-money valuation, investment amount, and dilution to understand how they impact ownership percentages.
  11. Review and Verify: Ensure that the cap table is accurate, up-to-date, and reflects all relevant equity agreements. Verify your calculations with legal and financial professionals.

Keep in mind that determining the value of a startup’s equity is a multifaceted process. While the cap table aids in visualizing ownership, accurate valuation entails weighing numerous variables such as market dynamics, financial forecasts, and investor outlook.

It’s advisable to collaborate with seasoned advisors or experts well-versed in startup finance.

Furthermore, bear in mind that valuing a startup extends beyond the cap table. Factors like market trends, financial forecasts, and investor sentiment play pivotal roles. Seeking advice from professionals skilled in startup finance can offer further clarity and direction.

To help manage your equity, below are a couple of SaaS services.